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  1. Pros & Cons of the Top Mobile App Tracking Methods

    A MAC address can be identified across applications and mobile web, allowing for accurate tracking of install events. OpenUDID is a free, open source UDID initiative that uses a copy-and-paste feature in iOS to share data between applications in...

  2. Extending Your Google Analytics Functionality With the Application Gallery

    There are applications that help you tag and track various links, WordPress plug-ins for tracking your blog in Google Analytics, and third-party tools to help you create more attractive dashboards. Not all of the "apps" are – strictly speaking...

  3. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Tip: Applications like Adobe Fireworks enable you to quickly and easily optimize images for the web. Also, my last post covered how to use the web developer plugin to assist with audits. Don’t want older pages sitting on the web for anyone to find.

  4. Big Data: An Introduction for Search Marketers

    And innovative SaaS leaders like Salesforce.com are adding big data applications, such as Data.com to their product suite as they recognize it’s potential. There are plenty of SaaS applications that are not big data because of their single tenancy...

  5. Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher

    According to the NYT, Schmidt said Google is “careful to define a line where we don’t cross into content” and wanted to remain a “neutral platform for content and applications. For now, companies like Yelp and TripAdvisor have every reason to feel...

  6. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Social Shopping Applications Mobile devices and applications aimed at bringing users deeper into the entertainment experience are quickly becoming the norm. Online retailers like Amazon.com have released applications that in fact take purchases out...

  7. Semantic Search: The Eagle Has Landed

    Consider Applications of Semantic Markup Based on What Google is Likely to do Google’s actualization of this vision is predicated on their ability to infer the semantics behind Web content. Given Google’s recent launch of Google Offers (beta), it...