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  1. Mobile Marketing: Connecting With Your Audience on the Move

    Application download: This measurement is unique to mobile and marketers are starting to capture these types of metrics to optimize their campaigns. The panel discussed that the integration of mobile is an opportunity to have a holistic marketing...

  2. Beware of Red Flags When Searching for SEO or Web Dev Services

    I know that delete button has been clicked in the email application as you are hip to the game. The word is out to all SEO consultants, agencies, and smaller online marketing companies in the local area; you are searching for SEO and web...

  3. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Q: Where does a publisher who is considering the Google Catalog platform look to find out how many unique visits the Google Catalogs page is getting on desktops every month and/or how many mobile devices are accessing the Google Catalogs...

  4. 6 Predictions for 2013: Search Marketing & Big Data Analytics

    The current model of segmented analytics systems for different types of interactions and devices (web analytics focused on pages, mobile analytics focused on application interaction, social analytics focused on likes/tweets/retweet) won't generate...

  5. 10 Lessons About Enterprise SEO

    Even simple A/B testing can provide huge dividends if it's consistently applied to the right application. Therefore, at a bare minimum, you must have a comprehensive web analytics platform that has been properly configured to measure organic search...

  6. Top 10 High Impact Google AdWords Innovations to Watch Now

    Some examples of “reminders” would be a sales event, a store opening, application deadlines, or even happy hour specials at a local pub. Along with visitors to certain web pages or sections of a site, advertisers can target visitor segment by...

  7. Google Warns of Upcoming Exact Match Domain Algorithm Change

    The patent application describes the exact match domain problem: a company may attempt to “trick” the search engine into listing the company’s web site more highly. Slawski points out that a sentence near the end of the patent application opens the...