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  1. The Multi-Platform Majority Has Arrived. Are You Ready?

    Apps, Not Mobile Web, Driving the Multi-Platform Majority Today, 85 percent of overall total time spent on mobile devices takes place within apps, a clear sign that this inherently optimized experience is the preferred pathway to mobile content.

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google's hegemony in the browser extends here as well – in addition to the main search app, Google owns an additional four out of the top 10 mobile apps on the market (Maps, Play, Gmail, and YouTube) and is taking the lead in moving away from a...

  3. Rise of the New School SEO Professional

    Apps integration: Including a review of emerging app-based traffic sources relevant to the line of business shows strategic thinking. Developing an API or reaching out to app developers may not generate a lot of revenue, but it moves you up the...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has "improved driving, transit and walking directions, as well as up-to-the minute traffic incidents notifications...

  5. Driving Consumer Insights With Mobile Analytics

    So now getting in to measuring mobile apps in Google Analytics (GA), Craver mentioned they have mobile app tracking that's still in beta, but you can sign up for it. There are a few studies that say people are spending a tremendous amount of time...