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  1. Rise of the New School SEO Professional

    Apps integration: Including a review of emerging app-based traffic sources relevant to the line of business shows strategic thinking. Developing an API or reaching out to app developers may not generate a lot of revenue, but it moves you up the...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Now playing: Twitter #music – Twitter BlogTwitter teams up with iTunes, Spotify, and Rdio for launch of new music discovery app. Android PoliceGoogle Glass companion app has some interesting finds. Windows 8 App Refresh – Bing Search BlogBing News...

  3. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    The keyword field influences the search results because there is far less text to indicate relevance of an app than there is for a traditional web page. The title of the app determines the URL and title tag of the web page the app is hosted on.

  4. Mobile Marketing: Connecting With Your Audience on the Move

    Michael said that for ESPN users, it’s about 50/50 usage for web vs.mobile app. Cost per install, lifetime value and in-app purchase are examples of app metrics. Other’ conversions: Instead of direct response metrics, on mobile there are other ways...

  5. Pros & Cons of the Top Mobile App Tracking Methods

    Cookies cannot be shared across apps or shared between a mobile app and the mobile web. For example, if someone from a specific device taps an ad and then a similar device profile registers an app install 60 seconds later, the probability those two...

  6. Google Kicks Ad Blocking Android App Out of Google Play Store

    The app developer told The INQUIRER that in late February Google began forcing Android users to manually configure a proxy server in order to run Adblock Plus, and last December Google recategorized Adblock Plus in the Chrome web store and stopped...