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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Advertisers should monitor consumer activity across their brand’s app to obtain a full customer view and extend some of the same targeting techniques available across desktops to the mobile environment; Custom Audiences is a great example of this.

  2. Mobile Advertising Measurement: Winning the Long Game

    An example would be a hotel app that wants users to purchase a hotel reservation. Not all apps are created for the same purpose or target audience so each app will have different events that are considered important.

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Adobe has also built on its, industry first, mobile app solution providing mobile forms and workflows that business users can design and customer's access on mobile devices. Adobe Experience Manager has its roots in Web content management and has...

  4. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Specifically, 58 percent of mobile time spent on BuzzFeed comes via mobile web vs.percent on apps, in stark contrast to the 84 percent/16 percent app vs.mobile web split seen across the web overall. But those BuzzFeed mobile app users, as it turns...

  5. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Mobile SEO and app store optimization. A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web...

  6. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    An app store prompt is featured prominently at the top and the bottom of the site displays a number of social media buttons," The Search Agency reported. App The Search Agency today released a new mobile scorecard report, which looked at the Top...