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Web Analytics World Jim Sterne

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  1. CMS Watch says Google Analytics and Omniture are “over-hyped”

    Jim Sterne, Target Marketing & Chairman, Web Analytics Association It was releasing the 2008 edition of its Web Analytics Report, which evaluates 15 major Web Analytics suppliers based on vendor research, interviews with customers across a range of...

  2. Interview with Unica's Rand Schulman

    To put in place Rand's role in this industry, consider the following quote from Jim Sterne: Just over a week ago I sat down with Rand Schulman and spoke at length about the web analytics industry, and some of the recent events there.