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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The company's first step included implementing and integrating marketing automation, analytics, third-party data sources (e.g.using the IP address to determine a user's vertical), and testing tools. The amount of data processed 'speaks volumes...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Add in traditional web analytics and you have a good idea of how well acquisition content is doing. Writers aren't SEO people, neither are analytics people nor developers. Social authority, in most cases measured by a given persons G+ profile, has...

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Forums are the clubs of the World Wide Web; a collection of individuals who all share a common passion (or severe distaste) for something. In August of last year, Google Analytics stopped showing webmasters which keywords were guiding traffic to...

  4. Top 10 SEO New Year's Resolutions for a Successful 2014

    Rather, it's to leverage data, metrics that matter, and broad analytics to spend smarter and/or justify budgets and efforts. In the SEO world, there's a fire hose of information. Go cold turkey and you'll find the world of fresh thinking (and fresh...

  5. Why Content Marketing is a Definitive Method for Success in 2014

    If you weren't before, measure your results; whether you do this with an old-fashioned spreadsheet or with the help of Google Analytics. Budgets are have already allocated more funds to content strategies both in the U.S.and around the world, and...

  6. A New Direction for SEO in 2014: The Secure Search Manifesto

    Pull actual data from your web analytics at the page level in order to do this. Analytics is the Source of Truth The Reality: Content, Page and Analytics Integration now are King and Key Strategy They changed the way that they work and now look to...

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    That is if you're selling digital marketing services in the form of social media, content marketing, analytics, or email marketing. Traditional marketing departments and agencies are throwing staff in the digital world and expecting them to just...

  8. Twitter Speak From @ to Z – Terms & Definitions

    or hashtag (e.g.video), you can manually retweet by doing some cutting and pasting, so it would look like this: "RT @sewatch Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics sewat.ch/HagErW by @purnavirji Great post!