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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Successful SEOs today blend art and science, bolstering their creative efforts with technology and analytics. The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The company's first step included implementing and integrating marketing automation, analytics, third-party data sources (e.g.using the IP address to determine a user's vertical), and testing tools. The amount of data processed 'speaks volumes...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Add in traditional web analytics and you have a good idea of how well acquisition content is doing. Writers aren't SEO people, neither are analytics people nor developers. Most content management systems can also create sitemaps – be sure to...

  4. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Integrating data from both anonymous and previously identified Web visitors becomes seamless with a single set of tools. Adobe Campaign, previously known as Neolane, is an analytics tool that helps create personalized experiences based on customer...

  5. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Topsy: A useful social analytics platform (recently acquired by Apple) can help you understand who your influencer is influenced by and what others are sharing about them. While the platform looks like another social analytics platform, it actually...

  6. A New Direction for SEO in 2014: The Secure Search Manifesto

    Pull actual data from your web analytics at the page level in order to do this. The Reality: Content, Page and Analytics Integration now are King and Key Strategy Analytics is the Source of Truth They changed the way that they work and now look to...