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  1. The Rise of the User Experience Marketer

    Analytics Analysis: They don't need to become data-mining experts, but UX professionals can benefit from learning basic analytics tools. Mastering these tools and ideas can help marketers understand their users’ feelings about a site or product.

  2. Evolution in Digital Marketing Skill Sets

    These analytical skills include statistics, Web analytics, data manipulation, and advanced Excel number-crunching. Data and Analytics: Successful marketers of the future (and present) will have the ability to track campaigns back to return on...

  3. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Google Analytics) and review and optimize the internal linking structure of the top 100 pages...

  4. 8 Lessons Learned From Owning a Search Agency for 15 Years

    After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue. Budgeting, financing, and measuring profit are all very important, but the last thing I...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Segment Mobile Data in Google Analytics The first thing you need to do is to hop over to Google Analytics and check out your mobile reporting. This is similar to what I explained about running a Panda report in Google Analytics.

  6. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Before call analytics the only method of identifying profitable keywords was to dig into your Web analytics to see which keywords generated an online conversion, which usually meant they purchases a product or filled out a form.

  7. 130 Questions to Ask When Choosing a Local Search Automation Tool

    From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can we include our own website analytics code on [VENDOR NAME]'s pages? Can [VENDOR NAME] import local relevant data into its interface from our website...