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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What mapping solution(s) (Google, Bing, OpenStreetMap, etc.is [VENDOR NAME] integrated with? Does the location page solution have social components included? From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics?

  2. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Any analysis of an inaccurate solution will likely only yield another inaccurate design. Web analytics are like footprints in the sand. Once you've bridged those gaps, you'll see even more value out of your Web analytics and A/B testing efforts.

  3. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    Also, as you’re thinking about organic, work with agencies and solution providers that have technology and expertise across both organic and paid search. This is hardly a farfetched scenario, but one that would be recorded entirely wrong in any web...

  4. SEO Into 2014: The Irreversible Changes in Google's Products

    We have several trends right now that seem to be hovering around some solution: Riley Newman, Head of Analytics at Airbnb, recently published a fun and geeky article about their search algorithm. Perhaps what we don't realize is that Google has...

  5. Google Analytics Finally Gives Developers Content Experiments API

    The new content experiments API allows developers to pick and choose from all the features available within Google Analytics Content Experiments and create a custom solution that fits their needs. Does your web team use APIs to interact with Google...

  6. Marketing Automation & Search – 3 Strategies for Mutual Success

    Another search for "software solution integration timeline" would typically close within 60 days of that search at 50 percent. Our marketing automation platform showed us that "software solution integration timeline" was a phrase that should...