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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Are you using call-tracking software? Before call analytics the only method of identifying profitable keywords was to dig into your Web analytics to see which keywords generated an online conversion, which usually meant they purchases a product or...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    We recently analyzed the cost-per-click of engaging customers in several highly competitive industries that used automated local SEO and local listing management software. Ironically, a lot of the things consumers are looking for may also help your...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    Before we hire a software developer we sit them in front of a computer and require them to write code. We've hired people that we thought could do all of these digital marketing 'things' and they come into the business and begin executing tactics...

  4. InboundWriter Promises More Insight into How Content Will Perform Prior to Publishing

    We intentionally simplify the complexity of the software because we think writers want to write, and they don't want to be stuck in analytic complexities and the realities of the Web," Besthoff said. We've studied those factors very carefully and...

  5. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

    Looking at the latest quarter of BrightEdge data on over 8,400 brands, 56 percent of traffic to computer, electronics, software and technology sites are coming from Google secure search. BrightEdge recently released findings that confirmed what...

  6. Google Analytics Adds Mobile Capabilities to Tag Manager

    Google Analytics has introduced two new features: a new version of Tag Manager for your mobile apps and a software development kit (SDK) to make it all work together. From social sharing buttons to analytics tracking code and everywhere in between...

  7. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    These folks manage your web servers, the software that runs on them, and all the traffic components that keep your web traffic coming in. There are load test software tools that allow you to simulate heavy loads.