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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    We brought IndexTools to North America, which eventually was sold to Yahoo in 2008. After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue.

  2. Yahoo Begins Offline Advertising Campaign for Search

    Yahoo Rebrands IndexTools as Web Analytics; Launches Limited Release It uses the concept of searching the web as a jungle and that users need Yahoo's security measures to protect them from the dangerous and even wacky stuff on the web.

  3. SearchDay | My Wife, the Editor

    Yahoo Rebrands IndexTools as Web Analytics; Launches Limited Release Posted by Nathania Johnson Oct 9, 2008 Last April, Yahoo acquired web analytics company IndexTools and indicated that the enterprise version would be made available for free.

  4. SearchDay: Search Engine Optimization: Back to Basics

    Mortensen is Director of Data for the Sunnyvale search engine, arriving there from IndexTools, which was acquired by Yahoo earlier this year. Web Analytics Association Adds Yahoo's Mortenson to Board of Directors Posted by Nathania Johnson Aug 19...

  5. Conducting a Redirect Audit on Your Web Site

    Most likely you're using a JavaScript Web tracking service such as Google Analytics, StatCounter, or even WebTrends or IndexTools. Referrer data is imperative to good Web analytics. Redirects generally don't "show up" and aren't recorded using...

  6. Who Will Cry for the Newbies?

    Last week, Yahoo bought IndexTools, a robust, white label (-able) platform that allows an advertiser to manage search engine advertising and gain a larger understanding of the consuming public's behavior on Web sites.

  7. Is There Room for Another Free Analytics Tool?

    The combination of Yahoo's new IndexTools product and Google's Web Optimizer product is mighty potent. If it's IndexTools, that is. The problem is, it likely won't be IndexTools. However, experience with IndexTools has proved time and time again...

  8. IndexTools is Made Free by Yahoo

    Look for a lot of people to closely evaulate IndexTools as their analytics solution from this point forward. Recently I helped break the news that Yahoo acquired IndexTools. IndexTools has long been one of the industry's best kept secrets.

  9. Search Headlines & Links: April 9, 2008

    Yahoo has acquired IndexTools, a leading web analytics company. Yahoo Buys IndexTools, Could Leapfrog Google Analytics, ClickZ News IndexTools acquired by Yahoo! Here we've collected today's top news stories posted to the Search Engine Watch Blog...

  10. IndexTools acquired by Yahoo!

    Yahoo has acquired IndexTools, a leading web analytics company. As Eric notes, one of the interesting things about this is that IndexTools is a tool that arguably has the power of the top tier tools (see my review of IndexTools here), but has been...

  11. CMS Watch says Google Analytics and Omniture are “over-hyped”

    Indextools: Web Analytics 9.0 It was releasing the 2008 edition of its Web Analytics Report, which evaluates 15 major Web Analytics suppliers based on vendor research, interviews with customers across a range of industry sectors, and hands-on...

  12. Comparing Web Analytics Packages

    So far, he has lists covering HBX Analytics, NetInsight, Clicktracks, and IndexTools. The report looks at performance, accuracy, and capabilities of Clicktracks, Google Analytics, IndexTools, Omniture SiteCatalyst, Unica Affinium NetInsight, Visual...