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  1. The Rise of the User Experience Marketer

    Analytics Analysis: They don't need to become data-mining experts, but UX professionals can benefit from learning basic analytics tools. Sketching: Whether you use an online sketch tool or a pen and paper, you should become comfortable creating...

  2. Evolution in Digital Marketing Skill Sets

    These analytical skills include statistics, Web analytics, data manipulation, and advanced Excel number-crunching. Data and Analytics: Successful marketers of the future (and present) will have the ability to track campaigns back to return on...

  3. Search Engine Marketing Checklist for Hotel Marketers

    For the China market, setup Baidu’s Analytics tool on your website and integrate it with your Baidu paid search account Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Segment Mobile Data in Google Analytics This is similar to what I explained about running a Panda report in Google Analytics. The first thing you need to do is to hop over to Google Analytics and check out your mobile reporting.

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Use this strategy to uncover profitable keywords if you are a new advertiser or if you haven’t collected enough Web or call analytics data on your own marketing. Other than using your own keyword data and analytics, another strategy to find...

  6. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME] import local relevant data into its interface from our website analytics provider? From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can we include our own website analytics code on...

  7. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Analytics are a valuable tool to measure the effect of any design changes, but they can't tell you what changes to make. Using analytics as a design refinement tool forces a reactive, trial-and-error design and development process that devours time...

  8. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Next, you use an influencer discovery tool to identify the right influencers and extract insights that help you decide who to reach out to and how to get them involved in your brand stories. Finally, the influencer work that outperforms the rest...