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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Next, you use an influencer discovery tool to identify the right influencers and extract insights that help you decide who to reach out to and how to get them involved in your brand stories. Finally, the influencer work that outperforms the rest...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your site’s template. Design your next CRO test – or your first CRO test – with insights galore by leveraging new...

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    And most of us in the SEO industry are always finding a need for a new tool. Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled several personal thank yous to Agarwal, linked to Agarwal's business, twitter, and the tool he...

  4. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Adobe Campaign, previously known as Neolane, is an analytics tool that helps create personalized experiences based on customer habits and preferences. Integrating data from both anonymous and previously identified Web visitors becomes seamless with...

  5. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Fresh Web Explorer: Although less useful at times this new tool from Moz can allow you to see the most recent content published by your influencer, or about them. Topsy: A useful social analytics platform (recently acquired by Apple) can help you...

  6. Twitter Speak From @ to Z – Terms & Definitions

    It offers real time analytics, suggests the best posting time based on past data, and offers sharing functionality.t.co: This is Twitter's link service. Buffer is actually a tool that comes from another company that then partners with Twitter.

  7. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    There was no mention at all of Google Webmaster tools in this keynote – suggesting that the analytics tool is more interested in becoming the companion to revenue-generating advertisers, than to providing website owners and webmasters insights...

  8. InboundWriter Promises More Insight into How Content Will Perform Prior to Publishing

    InboundWriter said this data coupled with the tool's analytics offers insight into how a piece of content published on a particular site will perform. Now, that's a bold statement, and when I asked Besthoff how the tool reconciled that data against...