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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME] import local relevant data into its interface from our website analytics provider? From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can we include our own website analytics code on...

  2. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Analytics are a valuable tool to measure the effect of any design changes, but they can't tell you what changes to make. Using analytics as a design refinement tool forces a reactive, trial-and-error design and development process that devours time...

  3. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Next, you use an influencer discovery tool to identify the right influencers and extract insights that help you decide who to reach out to and how to get them involved in your brand stories. Finally, the influencer work that outperforms the rest...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your site’s template. Design your next CRO test – or your first CRO test – with insights galore by leveraging new...

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    And most of us in the SEO industry are always finding a need for a new tool. Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled several personal thank yous to Agarwal, linked to Agarwal's business, twitter, and the tool he...

  6. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Adobe Campaign, previously known as Neolane, is an analytics tool that helps create personalized experiences based on customer habits and preferences. Integrating data from both anonymous and previously identified Web visitors becomes seamless with...

  7. Twitter Speak From @ to Z – Terms & Definitions

    It offers real time analytics, suggests the best posting time based on past data, and offers sharing functionality.t.co: This is Twitter's link service. Buffer is actually a tool that comes from another company that then partners with Twitter.