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  1. 10 Google Analytics Custom Events That Track the Untrackable

    Custom events are a perfect solution for tracking affiliate links. Custom events are implemented by adding an HTML event to an element of your web page (e.g.clicks, loads, mouse-overs, etc.and then using some of Google's standard Google Analytics...

  2. SEO Into 2014: The Irreversible Changes in Google's Products

    We have several trends right now that seem to be hovering around some solution: Riley Newman, Head of Analytics at Airbnb, recently published a fun and geeky article about their search algorithm. We can slowly see how Google's “most comprehensive...

  3. Top 5 Reasons Against Implementing a Tag Management Solution

    How can we justify the total cost of ownership when we already pay for an analytics solution as well? My last article provided the top five arguments for implementing a tag management solution. Why pay for a tag management solution when [insert...

  4. 6 Predictions for 2013: Search Marketing & Big Data Analytics

    At the same time, the search ecosystem will continue to change rapidly – a new search solution from Facebook, changing guidelines and algorithms from Google, further consolidation of product search by Amazon, or more meaningful market penetration...

  5. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    But Wordtracker never had a simple solution for understanding the compeitiveness of the keyword phrases you were already attracting - which, in a nutshell, is exactly what HitTail does. As Cnet called it back then, in a time when blogs were still...