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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What mapping solution(s) (Google, Bing, OpenStreetMap, etc.is [VENDOR NAME] integrated with? Does the location page solution have social components included? Can [VENDOR NAME] import local relevant data into its interface from our website analytics...

  2. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Any analysis of an inaccurate solution will likely only yield another inaccurate design. Proactive UX design processes raise conversion rates much more than reactions to analytics data that risk optimizing the wrong things by basing everything on...

  3. SEO Into 2014: The Irreversible Changes in Google's Products

    We have several trends right now that seem to be hovering around some solution: Riley Newman, Head of Analytics at Airbnb, recently published a fun and geeky article about their search algorithm. We can slowly see how Google's “most comprehensive...

  4. Top 5 Reasons Against Implementing a Tag Management Solution

    How can we justify the total cost of ownership when we already pay for an analytics solution as well? My last article provided the top five arguments for implementing a tag management solution. Why pay for a tag management solution when [insert...

  5. 6 Predictions for 2013: Search Marketing & Big Data Analytics

    At the same time, the search ecosystem will continue to change rapidly – a new search solution from Facebook, changing guidelines and algorithms from Google, further consolidation of product search by Amazon, or more meaningful market penetration...

  6. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    But Wordtracker never had a simple solution for understanding the compeitiveness of the keyword phrases you were already attracting - which, in a nutshell, is exactly what HitTail does. As Cnet called it back then, in a time when blogs were still...