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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME] import local relevant data into its interface from our website analytics provider? From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can we include our own website analytics code on...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights inside. Segment Contributed by: Pamela Nelson is the Senior Director of Analytics...

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    We’ll use Google Analytics to illustrate how to use data to make informed decisions. With an emphasis on the website as the ultimate destination for all marketing activity (email, social media, etc.marketers should be able to predict ROI of time...

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Web analytics expert and Google's Digital Marketing Evangelist Avinash Kaushik once said, "All data in aggregate is crap," because insights aren't found when looking at large amounts of data, but rather through focusing on important segments.

  5. Adobe Analytics Adds 6 New Features

    Helping an analyst filter through the noise, the new anomaly detection in Adobe Analytics identifies outliers – data points that fall outside normal trends. New Adobe Analytics capabilities like predictive analytics and data visualization will help...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Babak Pahlavan, Director of Product Management at Google Analytics put emphasis on the era we live in as full of data-driven opportunities. Google believes it is their job to enable Google Analytics users to overcome challenges resulting from the...