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  1. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Universal Analytics is new measurement protocol originally announced at 2012 Summit. Achieving cross-device measurement is needed to understand and respond to the exploding adoption of internet-connected devices and the multi-device user decision...

  2. 3 Keys to Activating an Audience with Smarter Content

    Analysis of the actual audience size and composition provides tremendous measurement and optimization opportunities. Effective content marketers follow a three-step audience research, planning, and measurement process to maximize the odds that...

  3. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Both sentiment sides provide valuable quantitative measurement. Check your web analytics for visitor screen resolutions and sizes to determine the best height. Social media optimization (SMO) is the process of optimizing content for social...