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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Ninety-five percent of those surveyed said accurate rank data of their Web pages is at least as important in 2014 as it was in 2013. Successful SEOs today blend art and science, bolstering their creative efforts with technology and analytics.

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The company's first step included implementing and integrating marketing automation, analytics, third-party data sources (e.g.using the IP address to determine a user's vertical), and testing tools. The amount of data processed 'speaks volumes...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Add in traditional web analytics and you have a good idea of how well acquisition content is doing. Writers aren't SEO people, neither are analytics people nor developers. One emerging element of technical SEO is the creation of open data sets or...

  4. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Despite the dependence of millions of businesses on Google Analytics for organic search insights, the topic was a glaring omission from the 2013 Google Analytics Summit, reinforcing the emphasis on paid search.

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    You can increase online conversions with real-time recommendations based on rich web behavioral data. A perfect use case would be if you sell cell phone accessories and use Google Analytics to determine Mac users typically purchase iPhone accessories.

  6. Understanding Search Analytics: Making Better, Data-Driven Decisions

    But the investment up front in doing so can pay dividends to making better data-driven business decisions through search analytics. These concepts and more served as the foundation for a discussion on “Understanding Search Analytics” at Covario’s...

  7. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    In August of last year, Google Analytics stopped showing webmasters which keywords were guiding traffic to their sites. The move to secure search by Google has taken key organic keyword data away. Marketers love data, and Moz is at the forefront of...

  8. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Managing analytics tagging can be a tough situation for some companies. And if an event is triggered and captured via Google Analytics, then the visit won't count as a bounce. Google Analytics (GA) announced adjusted bounce rate in July of 2012...