If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights inside. Segment Contributed by: Pamela Nelson is the Senior Director of Analytics...
Your audience data and web analytics can hold the key to understanding what kinds of stories told in which form(s) are the most likely to lead to discovery, engagement, and sharing. Here again, data and analytics play a key role in content...
In the last decade, search marketers have been faced with a gargantuan amount of online data and web analytics, and technologies that have helped process the information have barely allowed them to keep pace.
In Google Analytics, the first step is to filter "not provided" keyword data by "Landing Page" to get a sense of what content logged in searchers are landing on. This data set can be critical for SEO-specific web pages like blog posts or viral...
ANALYTICS Google Tag Manager grows nearly 300% since January, boosts enterprise performance – Google Analytics BlogWith nearly 300 percent growth in traffic and 120 percent growth in enterprise customers, Google adds a Success Stories page.
Don't Forget About Analytics Code: Here's another website launch fail. When you launch your new site don't forget about your analytics codes. Define Need States: Use the survey process, in-house questionnaires, and other customer-related data to...
Google Analytics offers content experiments that allow you to test multiple versions of a web pages to determine which one is performing the best. Get Started With Google Analytics Here you can find videos and articles to help you get the most out...
ANALYTICS Real-Time Widgets Now Available in Dashboards – Google Analytics BlogFour new real-time widgets you can and add to any dashboard. Apple records and keeps users' Siri queries for up to 2 years – Los Angeles TimesData is anonymized after...
One great way to find that out is to look at your analytics data for your desktop/laptop site: if your website indicates that most of your visitors have a certain device-type that they're using (e.g.iPhone, iPad, Android, Window Phone 7) then...
ANALYTICS NEW – Export Up TO 5000 Rows in Google Analytics Dashboard – hobo500 rows was the old limit. Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew – ClickZMobile search is clearly having a very disruptive impact on...
During the Landing Page Optimization session at SES New York 2013, Justin Cutroni (@justincutroni), Analytics Advocate at Google, discussed: To help you understand what's going on in the conversion funnel, you have access to more data than ever...
The harder legwork is ideal for algorithm-driven technology like natural language processing and data analytics offloading. It takes an enormous amount of data to analyze and act on web-wide consumer behavior, alternative consumer product...
The success of this process depends on setting up goals and conversions in your analytics system. One of my favorite sayings about SEO is, "don’t bother even starting the SEO process unless you have website analytics goals and conversions configured.
Take data from Google and Bing Webmaster Tools (WMT) and try to validate what you’re seeing there in your web analytics tools (e.g. Google Analytics). For example, if you notice you have a slow page load time in WMT, then that might explain why you...
Web analytics software was a new and expensive proposition, and most companies didn’t take advantage of it. Over the past couple of years, web analytics and conversion tracking has morphed into an industry unto itself.
The new Measurement Protocol allows web developers to send raw uesr interaction data directly to Google Analytics servers using HTTP requests. Last October, Google announced an initiative to help site owners better track site visitors across...
And that improper tagging could be inhibiting your pages from loading correctly, and obviously not tracking properly in your analytics packages. Analytics Tagging Problems With all of the tracking solutions available today, there’s a good chance...
The regular monitoring of the metrics and data of the webmaster tools and Google Analytics to be sure that the above tasks are gearing the site in the right direction on the web. A content creator needs to have knowledge about the concerned...
If there is one section of web marketing that seems to be ignored over and over again, it's analytics. Google Analytics Change History Helps You Understand Search Engine Optimization If you've spent any time in Google Analytics at all, there's one...
Check your analytics; see which keywords searchers are using to find specific documents on your site. Structured data may not impact your on-page users, but it does have a considerable impact on the search listings for your high-priority content...
