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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Avinash Kaushik is the Digital Marketing Evangelist at Google and author of the Occam's Razor blog. If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through...

  2. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Web analytics expert and Google's Digital Marketing Evangelist Avinash Kaushik once said, "All data in aggregate is crap," because insights aren't found when looking at large amounts of data, but rather through focusing on important segments.

  3. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    In 2011, Avinash Kaushik, one of the world's top analytics experts and an evangelist for Google, wrote a blog post "Smarter Data Analysis of Google's https (not provided) change: 5 steps" detailing the things marketers can do within their Google...

  4. Landing Page Optimization: How to Identify Testing Opportunities

    According to Avinash Kaushik, Digital Marketing Evangelist at Google, "as a benchmark from my own personal experience over the years it is hard to get a bounce rate under 20%. During the Landing Page Optimization session at SES New York 2013...

  5. Google’s Avinash Kaushik Talks Optimization Across All Channels at #SESTO

    Avinash Kaushik, digital marketing evangelist at Google, took the stage at SES Toronto this morning to talk marketing program optimization across all channels. In addition to his position with Google, Kaushik is the co-founder of Market Motive Inc...

  6. Top 10 Web Analytics Myths… Dispelled

    Everything Avinash Kaushik, Jim Sterne, or Eric Peterson Says is Gold Avinash Kaushik calls it the sexiest metric, but it’s not the best because there is no “best” metric. Don’t get me wrong, Avinash is brilliant, but none of the experts in...

  7. The MEGA List of Free and Paid SEO Tools the Professionals Use [Best of SEW 2010 #3”

    It doesn't matter how much traffic you get from Google if 100 percent of your visitors recall their experience as -- Avinash Kaushik puts it best -- "I came, I puked, I left. SEOClarity -- Full-scale SEO web analytics suite capable of managing data...