If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights inside. Segment Contributed by: Pamela Nelson is the Senior Director of Analytics...
Work with a Pinterest analytics company such as Curalate or Pinfluencer as another source for measuring your reach and impact on Pinterest. Google Analytics is also a popular way to assess your performance.
Your audience data and web analytics can hold the key to understanding what kinds of stories told in which form(s) are the most likely to lead to discovery, engagement, and sharing. Here again, data and analytics play a key role in content...
In the last decade, search marketers have been faced with a gargantuan amount of online data and web analytics, and technologies that have helped process the information have barely allowed them to keep pace.
In Google Analytics, the first step is to filter "not provided" keyword data by "Landing Page" to get a sense of what content logged in searchers are landing on. This data set can be critical for SEO-specific web pages like blog posts or viral...
ANALYTICS Google Tag Manager grows nearly 300% since January, boosts enterprise performance – Google Analytics BlogWith nearly 300 percent growth in traffic and 120 percent growth in enterprise customers, Google adds a Success Stories page.
Don't Forget About Analytics Code: Here's another website launch fail. When you launch your new site don't forget about your analytics codes. Define Need States: Use the survey process, in-house questionnaires, and other customer-related data to...
Google Analytics offers content experiments that allow you to test multiple versions of a web pages to determine which one is performing the best. Get Started With Google Analytics Here you can find videos and articles to help you get the most out...
ANALYTICS Real-Time Widgets Now Available in Dashboards – Google Analytics BlogFour new real-time widgets you can and add to any dashboard. Apple records and keeps users' Siri queries for up to 2 years – Los Angeles TimesData is anonymized after...
One great way to find that out is to look at your analytics data for your desktop/laptop site: if your website indicates that most of your visitors have a certain device-type that they're using (e.g.iPhone, iPad, Android, Window Phone 7) then...
NEW – Export Up TO 5000 Rows in Google Analytics Dashboard – hobo500 rows was the old limit. ANALYTICS Foursquare Planning to Offer Check-in Data to Target Ads on Other Platforms – Advertising Age EBay Opens Up Its Data for Ad Targeting...
During this process, I kept a close eye on the website via Google Webmaster Tools, Google Analytics, and via third-party link analysis tools. There's a boatload of important data that Google shares with webmasters, including inbound links.
Free up your analytics team from finding workarounds in data collection and let them do what they love, analysis, and the tools will pay for themselves! Many companies offer tag management for free, including Google and most of the bigger analytics...
During the Landing Page Optimization session at SES New York 2013, Justin Cutroni (@justincutroni), Analytics Advocate at Google, discussed: And you can optimize around all these different data points.
The harder legwork is ideal for algorithm-driven technology like natural language processing and data analytics offloading. It takes an enormous amount of data to analyze and act on web-wide consumer behavior, alternative consumer product...
Non-Web Self-Reported Data is an Even More Junky Process Phone call analytics platforms charge a monthly fee to utilize multiple 800 or local numbers, which are then associated directly to a campaign to measure the impact.
The success of this process depends on setting up goals and conversions in your analytics system. One of my favorite sayings about SEO is, "don’t bother even starting the SEO process unless you have website analytics goals and conversions configured.
Take data from Google and Bing Webmaster Tools (WMT) and try to validate what you’re seeing there in your web analytics tools (e.g. Google Analytics). For example, if you notice you have a slow page load time in WMT, then that might explain why you...
Over the past couple of years, web analytics and conversion tracking has morphed into an industry unto itself. Web analytics software was a new and expensive proposition, and most companies didn’t take advantage of it.
The new Measurement Protocol allows web developers to send raw uesr interaction data directly to Google Analytics servers using HTTP requests. Last October, Google announced an initiative to help site owners better track site visitors across...
