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  1. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Google Analytics) and review and optimize the internal linking structure of the top 100 pages...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue. These tools can help you win more business by including competitive, keyword, and specific...

  3. "Content Performance Marketing" – 3 Steps to Future Success

    It comes down to the reporting and analytics. Pair that with data on trending topics over time, and what’s happening now. Remember, content performance marketing is about marrying data with wisdom, and orchestrating campaigns that fit into the...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Segment Mobile Data in Google Analytics This is similar to what I explained about running a Panda report in Google Analytics. The first thing you need to do is to hop over to Google Analytics and check out your mobile reporting.

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Use this strategy to uncover profitable keywords if you are a new advertiser or if you haven’t collected enough Web or call analytics data on your own marketing. Other than using your own keyword data and analytics, another strategy to find...

  6. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME] import local relevant data into its interface from our website analytics provider? From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can we include our own website analytics code on...

  7. Mobile Advertising Measurement: Winning the Long Game

    In-app analytics also gives you the ability to gather basic demographic data and identify information about the user's device. Utilizing web analytics has been a standard practice in every industry for many years.