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  1. "Content Performance Marketing" – 3 Steps to Future Success

    It comes down to the reporting and analytics. Pair that with data on trending topics over time, and what’s happening now. Remember, content performance marketing is about marrying data with wisdom, and orchestrating campaigns that fit into the...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Segment Mobile Data in Google Analytics This is similar to what I explained about running a Panda report in Google Analytics. The first thing you need to do is to hop over to Google Analytics and check out your mobile reporting.

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Use this strategy to uncover profitable keywords if you are a new advertiser or if you haven’t collected enough Web or call analytics data on your own marketing. Other than using your own keyword data and analytics, another strategy to find...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME] import local relevant data into its interface from our website analytics provider? From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can we include our own website analytics code on...

  5. Mobile Advertising Measurement: Winning the Long Game

    In-app analytics also gives you the ability to gather basic demographic data and identify information about the user's device. Utilizing web analytics has been a standard practice in every industry for many years.

  6. Why You Need to Own Your Data & Digital Assets

    Others simply don't appreciate the value of this data, and often don't understand that Google prefers vendors manage client Analytics accounts via their "Client Center. Unfortunately, it doesn't seem to matter how it came to be – vendors are...