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  1. Web Analytics 101, Part 2

    Consider HBX, WebTrends, and Lyris (formerly ClickTracks). Before we look at specific tools, I want to cover a couple more principles I didn't get to in "Web Analytics 101, Part 1. When using Web analytics, it's easy to get caught up in all the...

    Published
  2. Keyword Discovery 101, Part 1

    There are also commercial applications like Omniture, ClickTracks, and WebTrends that offer more features, but for a price. Your company Web site keeps a log of all visitor activity in "log files," or you may already have your site tagged to work...

    Published
  3. SEM Tools of the Experts

    Rebecca Ryan, director of business development of Trellian, wanted something to manage advertising verticals -- Clicktracks or Omniture, for example -- and she added a bid manager to cover many companies and engines.

  4. CMS Watch says Google Analytics and Omniture are “over-hyped”

    As Phil Kemelor, lead analyst for the report, said in the press release, “The web analytics marketplace has seen some instability and consolidation -- such as ClickTracks and SageMetrics being acquired by larger entities, and Omniture's imminent...

  5. Lyris Intros BidHero Campaign Management Tool

    BidHero addresses the changes through its integration with Lyris' ClickTracks Web Analytics product. Lyris HQ brings together tools from several of the companies that Lyris has acquired recently, including ClickTracks (Web analytics), EmailLabs (e...

  6. Comparing Web Analytics Packages

    So far, he has lists covering HBX Analytics, NetInsight, Clicktracks, and IndexTools. The report looks at performance, accuracy, and capabilities of Clicktracks, Google Analytics, IndexTools, Omniture SiteCatalyst, Unica Affinium NetInsight, Visual...

  7. Web Analytics Shootout Data Released

    Analytics packages included in the study were Clicktracks, Google Analytics, IndexTools, Omniture SiteCatalyst, Unica Affinium NetInsight, WebSideStory HBX Analytics, and WebTrends. For instance, HBX Analytics had a tendency to report lower traffic...