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  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Our process for assessing mobile engagement starts with having the ability to distinguish between mobile and desktop customers in our analytics, identifying pages where mobile customer usability metrics are significantly worse compared to desktop...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web analytics, local search, video SEO, and...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    A perfect use case would be if you sell cell phone accessories and use Google Analytics to determine Mac users typically purchase iPhone accessories. Updating your site with new content isn't enough to successfully drive web sales.

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    That is if you're selling digital marketing services in the form of social media, content marketing, analytics, or email marketing. However, I believe we'll start to see that gap close over the next 3-5 years as the SEO tasks that used to require a...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    ANALYTICS Real-Time Widgets Now Available in Dashboards – Google Analytics BlogFour new real-time widgets you can and add to any dashboard. Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John...

  6. How to Create a Social Media Editorial Calendar

    Measurement: Watching the results in growth and also what is popular in content via tools such as Google Analytics will give you valuable information for future editorial ideas. On the flipside it could be a daily master plan that you did follow...