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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Finally, the influencer work that outperforms the rest always includes measurement and refining based on analytics. To be influential on the social web means you produce and share content that gets people excited about specific things.

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The company's first step included implementing and integrating marketing automation, analytics, third-party data sources (e.g.using the IP address to determine a user's vertical), and testing tools. The amount of data processed 'speaks volumes...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Add in traditional web analytics and you have a good idea of how well acquisition content is doing. Writers aren't SEO people, neither are analytics people nor developers. Discrete content elements – web pages, images, PDFs, videos, social profiles...

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    In August of last year, Google Analytics stopped showing webmasters which keywords were guiding traffic to their sites. Are our methods sustainable, and adding to the betterment of the web? Forums are the clubs of the World Wide Web; a collection...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights inside. We've tapped into some of the web's finest web analytics professionals to...