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  1. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Google Analytics) and review and optimize the internal linking structure of the top 100 pages...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue. But, back then people thought you just had to be on the Internet or WORLD WIDE WEB to make...

  3. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  4. Cross-Device Measurement: Believe the Hype

    As multi-device consumption becomes the standard for consumers, marketers need to clearly understand mobile measurement and the analytics available to stay ahead of the curve. Advertisers can work with third-party attribution analytics technology...

  5. "Content Performance Marketing" – 3 Steps to Future Success

    It comes down to the reporting and analytics. Gauge demand by looking at the historical performance of your Web content over time, observing the peaks and meadows. Here are just a handful of the (mostly Web content) metrics that you should consider:

  6. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Digital Marketing and Analytics Analytics tagging and report updates However, with this being Google’s preferred method of Web presentation for mobile, as well as the increased understanding that brand consistency drives momentous brands such as...

  7. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    This is similar to what I explained about running a Panda report in Google Analytics. Segment Mobile Data in Google Analytics The first thing you need to do is to hop over to Google Analytics and check out your mobile reporting.

  8. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Before call analytics the only method of identifying profitable keywords was to dig into your Web analytics to see which keywords generated an online conversion, which usually meant they purchases a product or filled out a form.