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  1. Top Google Website Optimization Resources

    Google Analytics offers content experiments that allow you to test multiple versions of a web pages to determine which one is performing the best. Get Started With Google Analytics Here you can find videos and articles to help you get the most out...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    ANALYTICS Real-Time Widgets Now Available in Dashboards – Google Analytics BlogFour new real-time widgets you can and add to any dashboard. Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John...

  3. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    During this process, I kept a close eye on the website via Google Webmaster Tools, Google Analytics, and via third-party link analysis tools. Web of Trust (WOT) and Human Intelligence He told me how some of his friends were seeing warnings from web...

  4. Landing Page Optimization: How to Identify Testing Opportunities

    During the Landing Page Optimization session at SES New York 2013, Justin Cutroni (@justincutroni), Analytics Advocate at Google, discussed: Show them you can start with 50% or maybe even 25 percent of your overall web traffic.

  5. SEO & Keywords: Think Conversions, Not Rankings

    The success of this process depends on setting up goals and conversions in your analytics system. One of my favorite sayings about SEO is, "don’t bother even starting the SEO process unless you have website analytics goals and conversions configured.

  6. SEO Diagnostics: Urgent & Preventive Care

    Take data from Google and Bing Webmaster Tools (WMT) and try to validate what you’re seeing there in your web analytics tools (e.g. Google Analytics). For example, if you notice you have a slow page load time in WMT, then that might explain why you...