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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics? Can we include our own website analytics code on [VENDOR NAME]'s pages? Can [VENDOR NAME] import local relevant data into its interface from our website...

  2. Mobile Advertising Measurement: Winning the Long Game

    Utilizing web analytics has been a standard practice in every industry for many years. However, relying on web analytics to measure the performance of your mobile campaigns may leave many blind spots in your reporting.

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Our process for assessing mobile engagement starts with having the ability to distinguish between mobile and desktop customers in our analytics, identifying pages where mobile customer usability metrics are significantly worse compared to desktop...

  4. Why You Need to Own Your Data & Digital Assets

    Google Analytics is one of those assets that web designers, developers, and marketers have seized away from the brands they are tasked with serving. Some website vendors deliberately assume ownership of the account, often as Administrator, without...

  5. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web analytics, local search, video SEO, and...

  6. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Web analytics are like footprints in the sand. Once you've bridged those gaps, you'll see even more value out of your Web analytics and A/B testing efforts. In such cases, Web analytics only help designers polish the brass when they could be mining...

  7. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Successful SEOs today blend art and science, bolstering their creative efforts with technology and analytics. Ninety-five percent of those surveyed said accurate rank data of their Web pages is at least as important in 2014 as it was in 2013.

  8. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Finally, the influencer work that outperforms the rest always includes measurement and refining based on analytics. To be influential on the social web means you produce and share content that gets people excited about specific things.