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  1. SEO Into 2014: The Irreversible Changes in Google's Products

    Riley Newman, Head of Analytics at Airbnb, recently published a fun and geeky article about their search algorithm. Perhaps what we don't realize is that Google has trained us to search for things (or, more directly, to “Google” for things) – and...

  2. Google Analytics Finally Gives Developers Content Experiments API

    Does your web team use APIs to interact with Google Analytics? Google Analytics revamped Content Experiments last summer. The new content experiments API allows developers to pick and choose from all the features available within Google Analytics...

  3. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Start With Pinterest Web Analytics Pinterest announced the launch of Pinterest Web Analytics in March. Here's a link to a custom report that you can install to your analytics account (make sure you're logged into your Analytics account or this link...

  4. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Followerwonk helps explore and grow your social graph with Twitter analytics to find, optimize and analyze for maximum social growth There are eight card types that can be attached to tweets, each of which has a beautiful consumption experience...

  5. Marketing Automation & Search – 3 Strategies for Mutual Success

    Marketo, Act-On, Pardot, Eloqua etc.will provide deep behavior insights and analytics. Insights and Analytics For example, if the marketing automation team is developing a monthly whitepaper, the SEO team can break apart a piece of the whitepaper...

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights inside. We've tapped into some of the web's finest web analytics professionals to...

  7. 3 Keys to Activating an Audience with Smarter Content

    Your audience data and web analytics can hold the key to understanding what kinds of stories told in which form(s) are the most likely to lead to discovery, engagement, and sharing. There are a number of good free and premium platforms out there to...