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  1. Mobile Advertising Measurement: Winning the Long Game

    Utilizing web analytics has been a standard practice in every industry for many years. Over the past few years there has been significant progress in mobile analytics - and this is great news for mobile app marketers.

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Also, our partners immediately looked to us for all categories of video, not just politics and hard news. We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers: one that...

  3. The Role of #Hashtags in Social Media and Search

    Distribute Breaking News, Emergency Instructions and Information Related to Natural Disasters Hashtags can also be used to share happy news and fun updates. Because Topsy allows you to search and track billions of conversations published on Twitter...

  4. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Did the social media news industry and elites invent something new called social content marketing that is the replacement for blogs as we know it? A pay to play version of content marketing that's paved the way to 100 percent of BuzzFeed's revenue...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    All this and much more in our quick recap of search and social marketing news and tips from the past week. Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has...