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  1. Are You Competing with Your Own Business Identity?

    This may be the case if your company’s comprehensive advertising program is built on a foundation of inconsistent and biased business information. However, with today’s widespread adoption of digital media and search — and specifically local search...

  2. WordPress Launches WordAds - Because 'You Deserve Better Than AdSense'

    A partnership between WordPress and Federated Media Publishing gives bloggers another monetization option, with an opt-in ad program available exclusively to WordPress.com bloggers, designed to rival Google’s AdSense.

  3. Google Encrypted Search: 9 Key Points B2B Marketers Need to Know

    By blocking keyword information (that is not already part of a Google paid advertising program), Google can take a potentially serious blow to its competition in various online marketing solutions. While Google has defined a way for Google...

  4. StumbleUpon Starts Exploring, Looking More Like Search

    While 60,000 marketers have used the "paid discovery" program to date, the Explore Bar may be able to offer far more targeted advertising opportunities. The StumbleUpon random website browser has become a popular way to explore the web, having won...

  5. Focusing Your Message from National to Local, Part 1

    Use an "air cover" corporate display program. You'll get the best cost savings (brand focused) with a national program. However, having a national program with franchise listing will also drive consumers to physical locations.

  6. SearchDay | What Should You Do When You Get Canned?

    All employees were eligible for the program that ended this past Monday. Improve Conversion Efficiency with Demandbase SEW EXPERTS: BY THE NUMBERS Increasing conversion efficiency should be the goal of every Web site publisher.

  7. Yahoo Tries to Defend Account "Optimizations"

    Yahoo tries to defend the program on the Yahoo Search Marketing Blog, but its explanation is insufficient. If the program were entirely opt-in -- before the changes were made -- it might be welcomed as a new option to try out.