Online video, done correctly, meaning with the brand in mind and well thought out for target engagement needs to be a crucial component of any online marketer’s social media marketing program. A microblogging tool that forces copy-like...
The goal of any strategic PR program is to ensure you’re hitting the right audiences (journalists, analysts, bloggers, partners, customers) at the right times. Collaboration between SEO and PR teams is becoming even more critical for the success of...
We’ve already seen elements of Google’s plan to get more small businesses online – and spending budget in AdWords – in action, with free website programs like NewYorkGetOnline, a geo-targeted part of the broader Get Your Business Online program.
This may be the case if your company’s comprehensive advertising program is built on a foundation of inconsistent and biased business information. However, with today’s widespread adoption of digital media and search — and specifically local search...
Local small businesses rarely use Google’s AdWords program to its full potential. You’ve experienced remarketing if you’ve ever seen an ad “follow” you around the web. Stick the Google remarketing code on that page, so that your ads now follow the...
A partnership between WordPress and Federated Media Publishing gives bloggers another monetization option, with an opt-in ad program available exclusively to WordPress.com bloggers, designed to rival Google’s AdSense.
By blocking keyword information (that is not already part of a Google paid advertising program), Google can take a potentially serious blow to its competition in various online marketing solutions. While Google has defined a way for Google...
Brightcove’s Sara Watson references the first best practice of a social video program as leveraging the power keywords in your video’s titles, descriptions and tags to maximize search engine visibility.
While 60,000 marketers have used the "paid discovery" program to date, the Explore Bar may be able to offer far more targeted advertising opportunities. The StumbleUpon random website browser has become a popular way to explore the web, having won...
More than 1 billion video views have been delivered to advertisers via the YouTube Promoted Videos program. Let’s review the Promoted Videos program, look at the latest changes, and hear what a couple of advertisers think about it.
While I'll concede Google's decision to opt advertisers into the program to increase the adoption of +1, we need the option to turn it on or off. Sites designed around consuming and sharing different kinds of media, like Picasa Web Albums, Google...
A 12-Step Program to Improve Your CTR by Melissa Mackey Here's a recap of this week's columns and news stories for the week of March 20 to 26, as reported by Search Engine Watch, as well as search news and tips from around the web.
Google Launches Nonprofits Website Program by Frank Watson Google has launched a nonprofit website program - with free domains, hosting and Adwords money for any companies that qualify. Here's a recap of this week's columns and news stories for the...
The more targeted the ad copy you write for each ad group is to the user's search, the more efficient your program will be. You have a strategy and program goals in mind. The last thing you want is a runaway budget -- manual bidding will help keep...
If you want your e-commerce program in Italy to succeed, consider accepting and marketing it. A non-local site that looks like a translated version of another language's Web site doesn't typically compete with the locals.
If your business just sends out e-mails via Microsoft Outlook or another e-mail program you may be missing out on certain statistics and tools that help you manage your e-mail campaign. By tailoring your landing page for links, you also make better...
Use an "air cover" corporate display program. You'll get the best cost savings (brand focused) with a national program. However, having a national program with franchise listing will also drive consumers to physical locations.
All employees were eligible for the program that ended this past Monday. Improve Conversion Efficiency with Demandbase SEW EXPERTS: BY THE NUMBERS Increasing conversion efficiency should be the goal of every Web site publisher.
Yahoo tries to defend the program on the Yahoo Search Marketing Blog, but its explanation is insufficient. If the program were entirely opt-in -- before the changes were made -- it might be welcomed as a new option to try out.
Get some help from a reputable SEM firm, test the waters, and learn how to use the analytics program best suited to your needs and business. I don't know any other way -- any cheaper way -- than to use your Web site and online advertising to bridge...
