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  1. How Local Small Businesses are Evolving Their Online Marketing Strategies

    However, convincing Harter that a web marketing program is more valuable than his usual word-of-mouth strategy is noteworthy in itself. SEO experts are happy to tell small business owners how to improve their visibility on the web.

  2. YouTube will Move Right Along as Though Nothing had Happened

    Before that, he was Vice President of Product Management for Google's advertising and monetisation products, including the AdWords program, which he defined with a small engineering team. Today, AdWords is the foundation for Google's syndication on...

  3. The Future of Affiliate Marketing

    Some ad network servers do this to a degree, and Google attempted it with their affiliate program. But a program that can rotate offers through a publisher's site and determine the best conversion could create a definite improvement.