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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    DS: Measurable results speak for themselves, and Google's TrueView program produces hard metrics. Search Engine Watch (SEW) asked Secretary Deby Snodgrass (DS) a couple of follow up questions via email.

  2. Mobile Marketing: Connecting With Your Audience on the Move

    The panel discussed that the integration of mobile is an opportunity to have a holistic marketing program that spans across TV broadcast, web, mobile, tablets, and more. Think about the early days of search engine marketing, when businesses went in...

  3. How Local Small Businesses are Evolving Their Online Marketing Strategies

    However, convincing Harter that a web marketing program is more valuable than his usual word-of-mouth strategy is noteworthy in itself. The search engine behemoth hit Harter with all sorts of whiz-bang analytics about the potential value of tapping...