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  1. SearchDay | How to Communicate SEO Value

    Great Expectations: How to Communicate SEO Value OUTSOURCED Even after you've won the client's business and run a successful program, you still have to show the client what you did for their money. Communicating the value your search program...

  2. Paid Search Advertising: Google AdWords, Yahoo Search Marketing & Microsoft adCenter

    Search Engine Watch members have access to a detailed How Google Works page that guides you even more through the process of how AdWords operates. Google's self-service AdWords program charges a per-click fee, in addition to a $5 activation fee...