SEO News

Web Advertising Program Content Match

RSS
  1. 10 Missed Opportunities in Search Engine Marketing in Japan, Part 2

    Your competitor in Japan may be local, but you can fine tune your program to make it perform to an ROI. The Yahoo Japan search engine and PPC platform for web, image, video, and mobile products will be affected, and the transition will happen as...

  2. SearchDay: Search Ad Tools Help Manage Complexity

    Yahoo is throwing its hat into the ring with the release of a new open source program, FireEagle. The Places layer is found in the Geographic Web layers section on Google Earth. Quote--- Dear Advertiser, We recently made some enhancements to our...

  3. Winning the Local Search Battle - Part 2

    Targeting tactics, such as explicit keyword selection (keyword + geography name) and implicit keyword terms combined with IP targeting, are important to your program. Local search marketing allows for a tactical targeting strategy that helps...

  4. Implementing your Search Strategy for the Latino Market, Part 2

    Carberry also recommends search marketers select Google Maps (in the Google AdWords program) for localized, geo-targeted advertising to U.S.regions and cities with high Hispanic populations. In this final installment, we will look at some marketing...

  5. The State of Paid Search in the U.K.

    Jones said there simply are not enough PDA/mobile searches going on to justify the effort involved to create program. David Thacker, senior product manager for Google, defended Google Mobile Search by highlighting the fact that it is not all about...