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  1. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe. Nuggets of information are vital to effective optimization and management of a search engine friendly website that will deliver...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. As the lines blur between website user experience, publishing content, sharing on social media...

  3. The Role of #Hashtags in Social Media and Search

    For example, #seochat is a popular stream of conversation used by those interested in search engine optimization on Twitter. One of the most effective tools to view the life of a hashtag through links, tweets, photos, videos and people (influencers...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  5. Integrating Owned, Earned & Paid Media For Better SEO

    For some crazy reason, marketers, and others tasked with the decision to elevate awareness of the brand, have come to believe that investments in search engine optimization (SEO), public relations (PR), outbound marketing, or advertising, are...

  6. Landing Page Optimization: How to Identify Testing Opportunities

    If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher return on investment at the upper part of the marketing funnel...

  7. SEO Roles of Engagement: Stimulate, Don't Alienate!

    Search Everywhere Optimization - Engage Anywhere Google is a massive "connections engine," crawling the web discovering associations, affiliations, citations, mentions, links, and other connections that give topical context, trust, and authority to...

  8. Is Super Bowl Advertising Money Well Spent?

    Viewership levels of this magnitude are significant and demonstrate the need for media websites to continue to invest in usability, design, and optimization of mobile content. How web traffic is impacted by television advertising around the Super...