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Web Advertising Contextual

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  1. Search vs. Social: The 50 Shades of Gray in Online Information Retrieval

    Users’ information retrieval habits are contextual – they vary based on the context of what the user is searching for and, in turn, the platforms they use. Time will tell, but for now, users utilize search universally while turning to social in...

  2. Search Engine Users Dislike Personalized Search But Like the Results

    Google, for example, has been using contextual signals to offer up more relevant results since 2005. Contextual signals might also include search history stored in cookies for up to 180 days, according to a Google blog post on personalization.

  3. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Consider creating ad landing page policy for channel partners that forbids offering contextual ads or suggestion alternative hotels. Competitive brandjacking is a problem which affects almost every strong online market, particularly where there is...

  4. SearchIgnite DSP Makes Display Advertising More Like Paid Search

    Where display focussed on contextual engagements and creative interruptions, search focussed on direct engagements and measurable purchase intent. The source of these issues is that web user's browsing behavior is essentially fragmented and...