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  1. Mobile Advertising Measurement: Winning the Long Game

    Utilizing web analytics has been a standard practice in every industry for many years. However, relying on web analytics to measure the performance of your mobile campaigns may leave many blind spots in your reporting.

  2. Why You Need to Own Your Data & Digital Assets

    Before open-source platforms like WordPress, Joomla, and Drupal matured, many CMSs were created by web developers and designers to distribute the cost to create key functionality across many clients. Google Analytics is one of those assets that web...

  3. Top Brands Now Testing Pinterest Promoted Pins

    Pinterest doesn't report on how many users it has, though it does say that 75 percent of usage occurs on mobile (factoring in just its native apps and not the mobile Web. A month later, Pinterest announced it would be testing the advertising format...

  4. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Until retailers can instill more confidence in the mobile purchase process, consumers may be content with doing more retail searching than buying on the mobile web. Are your paid search campaigns on mobile as robust as they are on the fixed web?

  5. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web analytics, local search, video SEO, and...

  6. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Admittedly, it was easier in the early days of the commercial web. While Google continues to enhance Google Analytics, many custom reports and calculations are related to paid advertising. Like finding hidden treasure, search engine optimization...

  7. Social Media Monetization in a 'Mobile First' World

    But all of these networks are children of the desktop web. Most social networking companies eventually monetize through advertising, and more specifically through "native advertising" – or non-standard ad units that are specific to the platform and...