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  1. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  2. Native Advertising for Small Business: The Missing Link?

    Basically, Main Street businesses have faith that if they just put something out there on the Web, visitors and rankings will come. Content discovery tools engage audiences better, amplify content’s exposure, and build more Web traffic all just by...

  3. Cross-Device Measurement: Believe the Hype

    If there is a method to prove that an ad seen on smartphone resulted in a later purchase on a desktop Web search, or vice versa, then brands would likely be more willing to spend money and resources on mobile because they would understand the...

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    These campaigns offer a really relevant journey for consumers by matching Web pages to relevant search queries and creating a tailored advert. If you only have a product live for a short period, this is a much more efficient way of advertising on...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    The default report will be filtered by Web (for Web search). There are a boatload of user agents you can download from the Web that you can import into User Agent Switcher. So, understanding that Panda focuses on engagement, webmasters impacted by...

  6. Google Analytics Helps You Filter Spider and Bot Traffic

    Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots, and other web spiders? Some numbers suggest that on average, over one-third of all web traffic to a given site is an automated bot.

  7. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The ability to track the interactions people have on the Web opened up a whole new world of targeting, allowing marketers to better understand and respond to consumer behaviors. In the early stages of online advertising, targeting options were...

  8. Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]

    RKG noted in its report that "queries still being passed are skewed towards certain Web browsers and likely do not represent total Google queries very well. With display advertising, investment in the Facebook Exchange (FBX) increased by 72 percent...

  9. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Yahoo Toolbar on Chrome: By July 22, the Yahoo Toolbar will be removed from the Chrome Web store, to comply with recent Google Chrome policy updates. Yahoo Shine: We recently unveiled several new digital magazines that dive deeper into the topics...