Web research suggests that web pages are normally viewed from left-center to right, with substantially less focus paid to the right-hand side. Surprisingly, it is taken over 10 years for the FTC to update these guidelines despite the vast changes...
Agencies are looking for new ways to leverage web 2.0 and offer additional services to their existing and new clients. Make sure you can offer all/any search marketing services and even venture into other digital marketing services, like social...
Facebook Graph Search is also becoming increasingly important, since Facebook is one of the top ranked and indexed sites on the web. So when we're talking about paid, it's all about paid search through AdWords or Bing, advertising in Twitter or...
Some of the new slate of original web series went live that day and the remaining series are being rolled out over the next several months on the AOL On Network, AOL's premium video platform, and across AOL's 1,700 partner sites.
There are eight card types that can be attached to tweets, each of which has a beautiful consumption experience built for Twitter's web and mobile clients: Twitter Cards helps to richly represent content within tweets across the web and on mobile...
Yahoo's appearance in the Hulu auction isn't altogether surprising, as unlike rival web firms, it doesn't have a popular video streaming service, meaning it can't offer advertisers the chance to display advertising on video that typically commands...
By 2000, an emerging focus was CRM (customer relationship management) platforms that were web-based, as opposed to software that had to be installed on local servers and computers within a company (“the cloud” is over twenty years old).
The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different...
Robust online marketing is imperative for survival in a web-driven world. The benefits it provides exceed the value of other marketing approaches – direct mailing, broadcast advertising, online ads, etc.
A microblogging tool that forces copy-like conversations, Twitter enables quick information to link backs to important web pages of conversion (i.e.your website and your blog. The obvious opportunities in using LinkedIn as a marketing tool include...
Your audience data and web analytics can hold the key to understanding what kinds of stories told in which form(s) are the most likely to lead to discovery, engagement, and sharing. In addition, tracing the trajectory of the story from one member...
Like with web search, users appreciate complementary, unobtrusive advertising, and we're committed to delivering just that. Scott Burke, SVP of advertising and data platforms at Yahoo, said an industry trend and internal strategy are coupling to...
Google uses web crawlers (a.k.a.bots or GoogleBot) to find and index web pages by following links. Making your site crawlable, including the right words on your pages, creating compelling content (and marketing it), improving your titles and...
Bing Offers– Discover Deals from Across the Web in One Place – Bing Search BlogIt's pretty much Bing Deals (R.I.P.but with a new name and a bit more of a local focus. Search has moved beyond just finding keywords, but it still doesn’t read all...
Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...
From fake Twitter followers, to ghost publishers, this argument is going to persist for the web for a long time. The argument of digital fraud in the advertising space is nothing new to search marketers.
If my web host has a lot of spammy clients, will that influence my site's ranking in search results? SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of having HTTPs websites...
Show them you can start with 50% or maybe even 25 percent of your overall web traffic. You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising...
Non-Web Self-Reported Data is an Even More Junky Process How can you really trust a user to tell you if they found your product in a less-sexy medium (like that 1 a.m.infomercial), especially when people so frequently carry an "advertising doesn't...
The panel discussed that the integration of mobile is an opportunity to have a holistic marketing program that spans across TV broadcast, web, mobile, tablets, and more. Michael said that for ESPN users, it’s about 50/50 usage for web vs.mobile app.
