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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. If you're doing paid search, you typically want to know which keywords your...

  2. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Twitter also dominates the conversation at this point with 70 percent of total mentions of "Super Bowl Ads" across the web, which explains why every one of the teased ads includes a hashtag; however, none of the pre-released ads hashtags have yet...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Exactly the effect advertisers spend hundreds of billions of dollars on each year to achieve in the form of commercials. Because this platform is crowding out the reliable more and more of the reliable "top down" media channels advertisers relied...

  4. Mobile Ad Revenue Outlook: Local Search Leads the Way

    This will come about as brand advertisers increasingly evolve their campaigns to the realities of mobile usage (Google says 50 percent of mobile search is local); and the native capabilities of the device (i.e.location targeting).

  5. Top 10 High Impact Google AdWords Innovations to Watch Now

    Now in beta testing, advertisers can retarget their audience based on previous keyword search history, and serve the ads in search engine results page. Along with visitors to certain web pages or sections of a site, advertisers can target visitor...

  6. 2 Hidden Adwords Campaign Settings That Can Trip You Up

    AdWords makes it easy, by offering advertisers the option of setting start and end dates for campaigns, as well as scheduling ads to appear during specific times of day or days of the week. If you’re running location-targeted campaigns, it’s a good...

  7. Will Local Make up 70% of Mobile Ad Spending?

    Unlike national advertisers, 100 percent of SMB ads target specific geographic areas and are thus defined as local. In short, mobile local advertising, like most local media, includes both “national-local” advertisers (brands and agencies that...