SEO News

Web Ads Targeted Advertising Contextual

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  1. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Using advertiser-selected keywords, Google's contextual targeting technology matches ads to web pages in its content network that are most relevant to a specific type of business. The ads direct customers to landing pages or web pages on the...

  2. PPC Content Advertising: The Latest Tips and Best Practices

    Since then, great progress has been made in the capabilities of the search engines' offerings, and in my understanding of best practices in contextual advertising. You can see that advertising travel insurance only on pages of news sites that are...

  3. Google Mobile Advertising on the Content Network

    Go back and read my previous columns on contextual advertising best practices and how to create compelling non-text ads. Such ads are ideal for businesses that rely on phone calls to start or close a sale -- fast food restaurants or professional...

  4. Google Mobile Advertising: Start Now!

    Why stray from the focus on contextual advertising that's the cornerstone (and title) of this column? So here goes -- the first concept to grasp: mobile search ads can evoke three different actions: The main reason: the keywords you've chosen will...

  5. SearchDay: Taming the Placement-Targeted Campaign Beast

    Placement-Targeted Campaigns: Taming the Beast» CONTENT ADVERTISING: Learn key differences between search and contextual ad campaignsHaving trouble with Google AdWords placement-targeted campaigns? Google Content Network Expands Ad NetworkPosted by...

  6. Social Search: It's Time For Monetization

    When contextual text ads are shown on content pages, CTRs should dramatically increase too. The targeting would be made through real understanding of the users' interests and the content of the site, rather than the broader behavioral or contextual...

  7. Tips for Google Site and Category Exclusion Tool

    You waste budget because contextual ads appear on sites that are "poor quality," meaning visitors to those sites are not likely to convert, even if your ads garner clicks. Targeting Google AdWords contextual advertising campaigns just got easier.

  8. Highlights from the SEW Blog: February 25-29, 2008

    SEW Experts: Google AdWords Contextual Advertising Mystery SolvedReaders have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. Google Content Network Ads Performing Better?

  9. Inside AdWords and Contextual Advertising: The Tipping Point

    To successfully buy contextual ads, it helps to understand why it's so important now. Tips, tricks, and advice to manage contextual ad campaigns will be my focus. Content targeting technology applies the precision of search advertising to the rest...