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  1. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    The same is true with smaller campaigns – insights lead to better media campaigns and better value exchange for consumers. Twitter also dominates the conversation at this point with 70 percent of total mentions of "Super Bowl Ads" across the web...

  2. Top 10 High Impact Google AdWords Innovations to Watch Now

    These campaigns don’t require keywords or text, but are directly linked to a Google Merchant Center account. Display ads can be targeted and customized a variety of ways. In the future world of Google AdWords, ads will contain dynamic features and...

  3. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    If you want prime real estate there, you’re either going to have to dish out some exceptionally relevant content or buy your spot through ad campaigns. Also, mix\ up your content types as the SERP is becoming increasingly crammed with video results...

  4. News Picks: More Instant Fallout, GoDaddy.com for Sale, Twitter/Facebook/LinkedIn All See Growth

    Google introduces a monthly charging limit for campaigns, which is automatically calculated based on your daily budget. Facebook plans to remove what it calls "short impressions" from being counted in campaigns.