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  1. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Twitter also dominates the conversation at this point with 70 percent of total mentions of "Super Bowl Ads" across the web, which explains why every one of the teased ads includes a hashtag; however, none of the pre-released ads hashtags have yet...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Content publishers no longer control how and when their audience will consumer their content or the ads they bundle with it. At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Oh and there will be ads (er, "sponsored content") as part of a "small test. Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti...

  4. Top 10 High Impact Google AdWords Innovations to Watch Now

    Display ads can be targeted and customized a variety of ways. In the future world of Google AdWords, ads will contain dynamic features and ads will create themselves. Searchers can become more interactive with ads by watching video, getting coupons...

  5. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Also, mix\ up your content types as the SERP is becoming increasingly crammed with video results, ads, and other signals. While specific, useful content is a must it leads to a kind of “optimization paradox” that some in the industry believe is the...

  6. Are You Competing with Your Own Business Identity?

    However, with today’s widespread adoption of digital media and search — and specifically local search coupled with consumers’ thirst for valuable, relevant descriptive content about a business — these formerly exclusive media outlets cross paths...

  7. YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX

    Typically, TRX aims to spend $40 on online advertising for each sale it generates from its ads. TrueView works by displaying engaging video ads to qualified prospects before they watch premium content on YouTube.