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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    The technology allows advertisers to retarget Web users with ads in the search results based on prior Web behavior. Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By entering a competitor's domain, you can immediately see approximately how much they are spending in PPC, which keywords they are advertising for, which ads they are using, the landing pages associated with those ads, number of keywords they...

  3. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Twitter also dominates the conversation at this point with 70 percent of total mentions of "Super Bowl Ads" across the web, which explains why every one of the teased ads includes a hashtag; however, none of the pre-released ads hashtags have yet...

  4. Microsoft Opens Online Scroogled Merchandise Store

    The Scroogled campaign began a year ago, and earlier this year Microsoft and stated they would no longer continue their television Scroogled ads, but would continue to support the website. The campaign has been both web-based and on television, but...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Content publishers no longer control how and when their audience will consumer their content or the ads they bundle with it. At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch Facebook Tests Its First Graph Search Ads, But They Aren’t...

  7. Mobile Ad Revenue Outlook: Local Search Leads the Way

    We'll also see premiums develop for location-targeted ads – a function of higher performance that's already evident from data shared by mobile ad networks. There's lots of nuance, but examples can include display ads within defined geofences, or...

  8. Top 10 High Impact Google AdWords Innovations to Watch Now

    Display ads can be targeted and customized a variety of ways. In the future world of Google AdWords, ads will contain dynamic features and ads will create themselves. Searchers can become more interactive with ads by watching video, getting coupons...