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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. This same process must be done on your clients and here is a post I wrote about using competitive intelligence tools to...

  2. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Then, after analyzing more companies impacted by Panda 4.0, I wrote a follow-up post here on Search Engine Watch explaining additional findings based on my analysis. The post covered syndication problems, indexation and Panda, keyword hoarding, and...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as too provocative, which they were; Don had made sure of it!

  4. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Cutts used the Huffington Post as an example, as they have a huge number of authors, so logically they have many daily posts. But sites using JavaScript to make it appear to Googlebot that the ads aren’t above the fold should look at replacing the...

  5. Bing It On Challenge Hits London: Bing Still Finds Bing Superior to Google

    According to a Bing UK blog post: Because the tests, which consisted of a sample size of 1,000 people and took place between December 2012 and June 2013, is based on web results only – stripping out things such as Google's Knowledge Graph and ads.

  6. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    In 2011, Avinash Kaushik, one of the world's top analytics experts and an evangelist for Google, wrote a blog post "Smarter Data Analysis of Google's https (not provided) change: 5 steps" detailing the things marketers can do within their Google...

  7. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    It doesn't really make sense for me to post content on my own blog anymore. Three years ago brands wanted to post things on their own microsites. It's the next stage of the advertorial - those ads or "special advertising sections" that appeared in...

  8. Integrating Owned, Earned & Paid Media For Better SEO

    For example, recently AOL (parent of TechCrunch, Huffington Post, MapQuest and other digital environments) morphed the role of Simon Heseltine, Director of SEO to "AOL Audience Development (SEO the underlying signals, data sources, and how we...