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  1. Bing Adds Auction Insights to Web Interface

    Insights from ad auctions will empower you to make smarter decisions and stay competitive in the dynamic marketplace," wrote Rachel Li, a program manager for Bing Ads in a blog post Monday. Bing's Auction Insights, the process that determines which...

  2. Writing Your Way to the Top of Search and Social Results

    If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while ads receive a mere 18 to 20 percent of search traffic. But that does not mean a 400 well-written post can’t be successful.

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. This same process must be done on your clients and here is a post I wrote about using competitive intelligence tools to...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    This post can get you moving in the right direction from a mobile Panda standpoint, and quickly. The post would get way too long. The default report will be filtered by Web (for Web search). Are blocks of content missing, including ads?

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    For beginners, this post, The Ultimate Guide to Google AdWords Conversion Types, is a great starting point to understand the current conversion tracking options in AdWords. For years Google has had Call Extensions that allow you to use a unique...

  6. Remarketing Across Ad Exchanges With DoubleClick Search

    This post will walk you through DoubleClick Search's Display Remarketing from search ads feature. Also, understand how remarketing from search ads is different from traditional remarketing. In it, you will find a full and thorough implementation...

  7. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Then, after analyzing more companies impacted by Panda 4.0, I wrote a follow-up post here on Search Engine Watch explaining additional findings based on my analysis. In this post, I’m first going to cover some new information I’ve learned about Panda.

  8. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If you're doing paid search, you typically want to know which keywords your competition is using, what ads and landing pages they serve up, and how much they are spending. Here is a good post that lists and reviews competitive analysis and keyword...

  9. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. Look at the difference in trust between the content brands post themselves on social networks (15 percent trusted in the U.S.and consumer-generated...