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  1. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Facts and Trends about Contextual Advertising - Search Engine Journal Internet Founder Tim Berners-Lee Details 4 Concerns About Future of Mobile Web (Nokia World 2010) - ReadWriteWeb Apple devices represent a minority of mobile users and aren't for...

  2. Replicating the Web: Will Google Dominate Mobile Search?

    So the plan is essentially to build a large contextual ad network and a base of search traffic on one end. Google announced last week that it will offer a search box to mobile Web publishers to plant on their sites and share revenue from search...

  3. SearchDay | Interpreting Keyword Reports

    Yahoo Updates Contextual Advertising Solution Posted by Nathania Johnson Oct 13, 2008 Yahoo has updated its contextual advertising solution, Content Match. The ads will be optimized for browsing on the iPhone, which enables direct Internet browsing...

  4. Google Mobile Advertising on the Content Network

    Go back and read my previous columns on contextual advertising best practices and how to create compelling non-text ads. Today, we'll pull the spotlight off search and focus on the steps necessary to create a mobile ad campaign that displays banner...

  5. Will FriendFeed Change the Face of Search?

    Really, all FriendFeed needs to do is sell contextual ads for this to happen. He says there will be a whole advertising strategy built around it, which he dubs social contextual search advertising. Plus, FriendFeed needs to watch the mobile space...

  6. Google Mobile Advertising: Start Now!

    Why stray from the focus on contextual advertising that's the cornerstone (and title) of this column? Google provides some mobile site resources for sorting out the options, but fortunately there are alternatives to creating mobile sites that can...

  7. Highlights from the SEW Blog: March 24-28, 2008

    SEW Experts: Non-Text Contextual Ads: Quality Score and Bidding StrategyRunning banner ad campaigns on Google's content networks requires different thinking than text ad campaigns -- thinking that's surprisingly counter-intuitive.

  8. Highlights from the SEW Blog: February 25-29, 2008

    SEW Experts: Google AdWords Contextual Advertising Mystery SolvedReaders have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. Google Content Network Ads Performing Better?