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  1. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Facts and Trends about Contextual Advertising - Search Engine Journal Moms are budget-oriented, and most likely to notice ads with coupons/sales/discounts. Two charts break down August data showing the types of ads/promotions noticed online, by age...

  2. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Using advertiser-selected keywords, Google's contextual targeting technology matches ads to web pages in its content network that are most relevant to a specific type of business. The ads direct customers to landing pages or web pages on the...

  3. PPC Content Advertising: The Latest Tips and Best Practices

    Since then, great progress has been made in the capabilities of the search engines' offerings, and in my understanding of best practices in contextual advertising. This is very useful when the site's content is relatively varied, and placing ads on...

  4. SearchDay | SEO Dreams are Made of This

    Chitika Sees 200% Growth in Premium Ads for 2008 Posted by Nathania Johnson Nov 18, 2008 Contextual advertising network Chitika has announced that their Premium Ads product has seen 200% growth in 2008.

  5. SearchDay | Interpreting Keyword Reports

    Yahoo Updates Contextual Advertising Solution Posted by Nathania Johnson Oct 13, 2008 Yahoo has updated its contextual advertising solution, Content Match. The ads will be optimized for browsing on the iPhone, which enables direct Internet browsing...

  6. Word or Phrase Co-Occurrence within Particular Industries

    Looking at the contextual system that allows Google and Yahoo to place contextual ads on sites dynamically. When analyzing the strange content for my name, I found that most of the sites were search marketing-related and included contextual...