SEO News

Web Ads Contextual Advertising

  1. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Consider creating ad landing page policy for channel partners that forbids offering contextual ads or suggestion alternative hotels. Furthermore, the case becomes muddied by the fact that these 'competitor ads' are actually from partners!

  2. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Facts and Trends about Contextual Advertising - Search Engine Journal Moms are budget-oriented, and most likely to notice ads with coupons/sales/discounts. Two charts break down August data showing the types of ads/promotions noticed online, by age...

  3. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Using advertiser-selected keywords, Google's contextual targeting technology matches ads to web pages in its content network that are most relevant to a specific type of business. The ads direct customers to landing pages or web pages on the...