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  1. The 2 Principles of Effective Performance Advertising

    Here, there are opportunities for contextual targeting, search term targeting, and even behavioral targeting. The key to search ads actually working, however, is that when users see them, they're at a point in their task flow when clicking on an ad...

  2. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Using advertiser-selected keywords, Google's contextual targeting technology matches ads to web pages in its content network that are most relevant to a specific type of business. The bottom line is that deep personalization techniques have...

  3. Microsoft, hakia Launch Contextual Ad Networks

    The path to this promise goes through enhancements to both contextual and behavioral ad targeting technologies. Two new contextual ad networks are available for online publishers and advertisers. Meanwhile, semantic search engine hakia has also...

  4. Replicating the Web: Will Google Dominate Mobile Search?

    So the plan is essentially to build a large contextual ad network and a base of search traffic on one end. Before Google was a search behemoth with 63 percent U.S.market share, it built itself up by distributing its search box and text ads with the...

  5. SearchDay | High-Value Link Building is Hard Work

    It’s a big challenge for contextual and behavioural . The article provides an opinion that the future web will be more monetized and the semantic technologies will cover all kind of web services including ad networking.

  6. SearchDay | SEO Dreams are Made of This

    Chitika Sees 200% Growth in Premium Ads for 2008 Posted by Nathania Johnson Nov 18, 2008 Contextual advertising network Chitika has announced that their Premium Ads product has seen 200% growth in 2008.

  7. Google Launches Mobile Image Ads

    Contextual targeting will be used to place the ads and they hope that only one ad per page will be acceptable to mobile web surfers. They compare the ads to a smaller version of desktop web pages. Google has announced the addition of images to...

  8. Social Search: It's Time For Monetization

    When contextual text ads are shown on content pages, CTRs should dramatically increase too. The targeting would be made through real understanding of the users' interests and the content of the site, rather than the broader behavioral or contextual...

  9. Highlights from the SEW Blog: March 24-28, 2008

    SEW Experts: Non-Text Contextual Ads: Quality Score and Bidding StrategyRunning banner ad campaigns on Google's content networks requires different thinking than text ad campaigns -- thinking that's surprisingly counter-intuitive.