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  1. The Big Picture - Well-Rounded SEM for SMBs, Part 1

    Make Your Ads Better – Three Powerful Techniques by Andrew GoodmanNon-Text Contextual Ads: Quality Score and Bidding Strategy by David Szetela 4 Ways Google AdWords can Increase Small Business Profits by yours truly

  2. Highlights from the SEW Blog: February 25-29, 2008

    SEW Experts: Google AdWords Contextual Advertising Mystery SolvedReaders have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. Media Spend on Search, Verticals, Continues to...

  3. Search Marketers' Wish Lists

    Microsoft Signs WSJ Digital for Contextual and Search Ads, ClickZ News Dear Google: 2000 Called, It Wants Its Ad Format Back, Read/Write Web Google must address how high they have turned the dial on trusted sites.

  4. Inside AdWords and Contextual Advertising: The Tipping Point

    Tips, tricks, and advice to manage contextual ad campaigns will be my focus. To successfully buy contextual ads, it helps to understand why it's so important now. Rather than view AdSense as a way to earn a few percentage points of additional...

  5. The Local Search Landscape

    Online Newspapers – Many online newspapers now offer contextual ads or directory listings on their sites, fulfilled through partnerships with ad providers. Pay-per-Call Platforms – Ingenio, eStara, and Marchex's VoiceStar all offer ads that deliver...

  6. PR Pros Make Great Search Marketers

    Contextual Ads The increased transparency in contextual campaigns currently allowed by the major search engines has made our job both harder and easier at the same time. Recently, we’ve been pushing more and more of our clients into hard-core...