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  1. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Consider creating ad landing page policy for channel partners that forbids offering contextual ads or suggestion alternative hotels. In the example below, taken from the report, we can see that the top ad position for a search of a hotel brand in...

  2. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Facts and Trends about Contextual Advertising - Search Engine Journal How To Calculate The Cost Per Fan On Facebook Ad Campaigns - All Facebook Moms are budget-oriented, and most likely to notice ads with coupons/sales/discounts.

  3. PPC Content Advertising: The Latest Tips and Best Practices

    Since then, great progress has been made in the capabilities of the search engines' offerings, and in my understanding of best practices in contextual advertising. This is very useful when the site's content is relatively varied, and placing ads on...

  4. Replicating the Web: Will Google Dominate Mobile Search?

    So the plan is essentially to build a large contextual ad network and a base of search traffic on one end. Before Google was a search behemoth with 63 percent U.S.market share, it built itself up by distributing its search box and text ads with the...

  5. SearchDay | High-Value Link Building is Hard Work

    It’s a big challenge for contextual and behavioural . The article provides an opinion that the future web will be more monetized and the semantic technologies will cover all kind of web services including ad networking.

  6. SearchDay | SEO Dreams are Made of This

    Chitika Sees 200% Growth in Premium Ads for 2008 Posted by Nathania Johnson Nov 18, 2008 Contextual advertising network Chitika has announced that their Premium Ads product has seen 200% growth in 2008.

  7. SearchDay | Interpreting Keyword Reports

    Yahoo Updates Contextual Advertising Solution Posted by Nathania Johnson Oct 13, 2008 Yahoo has updated its contextual advertising solution, Content Match. The ads will be optimized for browsing on the iPhone, which enables direct Internet browsing...

  8. Google Mobile Advertising: Start Now!

    Why stray from the focus on contextual advertising that's the cornerstone (and title) of this column? In last week's column, "Google Mobile Advertising: It's Time to Start," I agreed with Eric Schmidt that mobile advertising revenue will dwarf...

  9. The Big Picture - Well-Rounded SEM for SMBs, Part 1

    Make Your Ads Better – Three Powerful Techniques by Andrew GoodmanNon-Text Contextual Ads: Quality Score and Bidding Strategy by David Szetela 4 Ways Google AdWords can Increase Small Business Profits by yours truly

  10. SearchDay: Taming the Placement-Targeted Campaign Beast

    Placement-Targeted Campaigns: Taming the Beast» CONTENT ADVERTISING: Learn key differences between search and contextual ad campaignsHaving trouble with Google AdWords placement-targeted campaigns? Google Content Network Expands Ad NetworkPosted by...

  11. Highlights from the SEW Blog: March 24-28, 2008

    SEW Experts: Non-Text Contextual Ads: Quality Score and Bidding StrategyRunning banner ad campaigns on Google's content networks requires different thinking than text ad campaigns -- thinking that's surprisingly counter-intuitive.

  12. Highlights from the SEW Blog: February 25-29, 2008

    SEW Experts: Google AdWords Contextual Advertising Mystery SolvedReaders have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. We've collected all the search marketing news from...