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  1. Google Launches Knowledge Graph, 'First Step in Next Generation Search'

    Links to different sets of results based on contextual meanings for any given search term As an aside, Google’s concept with this feature isn’t entirely new; smaller search engine DuckDuckGo has been toying with segmented results and suggestions...

  2. PPC Content Advertising: The Latest Tips and Best Practices

    Since then, great progress has been made in the capabilities of the search engines' offerings, and in my understanding of best practices in contextual advertising. This is very useful when the site's content is relatively varied, and placing ads on...

  3. SearchDay | High-Value Link Building is Hard Work

    It’s a big challenge for contextual and behavioural . The article provides an opinion that the future web will be more monetized and the semantic technologies will cover all kind of web services including ad networking.

  4. Google Mobile Advertising on the Content Network

    Go back and read my previous columns on contextual advertising best practices and how to create compelling non-text ads. Today, we'll pull the spotlight off search and focus on the steps necessary to create a mobile ad campaign that displays banner...

  5. SEM Brand Reputation Management

    In the modern age of communication, bloggers and news sites are rewarded with contextual search ad revenue. Of course, the piece also has Google contextual ads running alongside the editorial. The number one Google result for Toys "R" Us China toys...

  6. Going to SES Chicago for the first time

    Clinics Track am-10:00am: Contextual Ads & Ad Sense Clinic am-11:15am: Landing Page Optimization Clinic am-12:30pm: Site Clinic Well, I guess I'll tackle that in today's post. It was formed as a way for anyone interested in marketing their...