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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    The same way that contextual search determines what you really mean to be searching for, a search engine can apply the same technology to the ads they serve and present ads that are more directly tailored to the searcher, rather than just strictly...

  2. Google Launches Knowledge Graph, 'First Step in Next Generation Search'

    As an aside, Google’s concept with this feature isn’t entirely new; smaller search engine DuckDuckGo has been toying with segmented results and suggestions based on contextual meaning for some time. Links to different sets of results based on...

  3. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Consider creating ad landing page policy for channel partners that forbids offering contextual ads or suggestion alternative hotels. Again, in my own investigation I came across many landing pages that made suggestions for similar price range...

  4. The 2 Principles of Effective Performance Advertising

    Here, there are opportunities for contextual targeting, search term targeting, and even behavioral targeting. The key to search ads actually working, however, is that when users see them, they're at a point in their task flow when clicking on an ad...

  5. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Facts and Trends about Contextual Advertising - Search Engine Journal How To Calculate The Cost Per Fan On Facebook Ad Campaigns - All Facebook Moms are budget-oriented, and most likely to notice ads with coupons/sales/discounts.