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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Banner ads (no ad networks, no remarketing, just banners on sites) But, back then people thought you just had to be on the Internet or WORLD WIDE WEB to make millions. After the sale of our core technology (which turned it into Yahoo Web Analytics...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity...

  3. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    Despite initial claims by Google that it would only affect a small percentage of overall analytics data for organic search, the reality is some sites were seeing well over 50 percent "(not provided)", particularly in sectors like technology where...

  4. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    PPC is evolving rapidly and I love the fact that we can target our ads to very specific people and demographics. Ted Prodromou: Personally, I see SEO evolving into content marketing where your goal should be to create high quality content and get...

  5. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    The screenshot below shows the SERP for "summer dress," which contains paid ads, PLAs, and approximately 1.5 organic-search results. This post will explore how reporting, search engine results page (SERP) real estate, product listing ads (PLAs) and...

  6. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    On small sites without any tools, you can navigate to each page to make sure they all work. To avoid a lapse in service, if you have a Google PPC rep, you can set and pause all your campaigns to the new URLs prior to launch, and instead of the ads...

  7. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Oh and there will be ads (er, "sponsored content") as part of a "small test. Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when...

  8. Landing Page Optimization: How to Identify Testing Opportunities

    If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher return on investment at the upper part of the marketing funnel...