SEO News

Web Ads Content Sites Placement Targeted

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  1. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Google offers placement targeting for specific sites or sections of sites where advertisers want their ads to appear. The ads direct customers to landing pages or web pages on the advertisers' e-commerce sites that are optimized for these...

  2. Don't Overlook Local Search Opportunities

    Remember to add content specific to each location to further entice potential foot traffic, as well as enforcing your placement for the search engines. The "instant" nature of placing ads on the Web and seeing clicks and conversions.

  3. PPC Content Advertising: The Latest Tips and Best Practices

    Placement-targeted: "Google, please place my ad on all available web site pages of the sites (or sub-section of sites) I've listed here. You can see that advertising travel insurance only on pages of news sites that are devoted to travel will...

  4. SES New York is a Search Expo as well as an SEM Conference

    Onward Search offers a full range of recruiting, staffing, and talent management solutions to include temporary staffing, consulting, and permanent placement options to ensure our customers have access to the right talent to get the job done.

  5. Google Mobile Advertising on the Content Network

    Most importantly, you'll be able to run Placement Performance reports and see which sites don't perform well for you -- and use the Site Exclusion tool to bar your ads from appearing on those sites. Create a new keyword-targeted campaign in your...

  6. Killer Site Targeting: PPC Content Scrape & Bake Tools

    Rather than manually weed out the less-relevant URLs, I simply pasted the entire list into Google's Placement Tool – and let the tool tell me which sites accept AdWords ads. Observant readers might recall a recent column where I described a problem...

  7. Content Ad Campaign Keyword Strategy Revisited

    The number one reason for content advertising campaign failure is because ads frequently appear on untargeted, irrelevant pages, but you can control ad placement more precisely by including a small number (20-40) of keywords in your keyword...

  8. Highlights from the SEW Blog: February 25-29, 2008

    SEW Experts: Google AdWords Contextual Advertising Mystery SolvedReaders have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. Media Spend on Search, Verticals, Continues to...