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  1. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Facts and Trends about Contextual Advertising - Search Engine Journal Yahoo Finance, the most-viewed financial news sites, adds Bloomberg.com content to its portfolio. Moms are budget-oriented, and most likely to notice ads with coupons/sales...

  2. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Using advertiser-selected keywords, Google's contextual targeting technology matches ads to web pages in its content network that are most relevant to a specific type of business. The ads direct customers to landing pages or web pages on the...

  3. PPC Content Advertising: The Latest Tips and Best Practices

    Since then, great progress has been made in the capabilities of the search engines' offerings, and in my understanding of best practices in contextual advertising. You can see that advertising travel insurance only on pages of news sites that are...

  4. SearchDay | SEO Dreams are Made of This

    Chitika Sees 200% Growth in Premium Ads for 2008 Posted by Nathania Johnson Nov 18, 2008 Contextual advertising network Chitika has announced that their Premium Ads product has seen 200% growth in 2008.

  5. SearchDay | Interpreting Keyword Reports

    Yahoo Updates Contextual Advertising Solution Posted by Nathania Johnson Oct 13, 2008 Yahoo has updated its contextual advertising solution, Content Match. The ads will be optimized for browsing on the iPhone, which enables direct Internet browsing...

  6. Word or Phrase Co-Occurrence within Particular Industries

    Looking at the contextual system that allows Google and Yahoo to place contextual ads on sites dynamically. When analyzing the strange content for my name, I found that most of the sites were search marketing-related and included contextual...

  7. Google Mobile Advertising on the Content Network

    Go back and read my previous columns on contextual advertising best practices and how to create compelling non-text ads. On the next screen, you'll be able to specify the keywords used to target your ads to appropriate sites.

  8. Will FriendFeed Change the Face of Search?

    Really, all FriendFeed needs to do is sell contextual ads for this to happen. He says there will be a whole advertising strategy built around it, which he dubs social contextual search advertising. Finally, sites like FriendFeed and Twitter are all...

  9. Google Mobile Advertising: Start Now!

    Why stray from the focus on contextual advertising that's the cornerstone (and title) of this column? The main reason: the keywords you've chosen will direct your ads to appear on the wrong sites. For many advertisers, dipping a toe into mobile...

  10. The Big Picture - Well-Rounded SEM for SMBs, Part 1

    Make Your Ads Better – Three Powerful Techniques by Andrew GoodmanNon-Text Contextual Ads: Quality Score and Bidding Strategy by David Szetela 4 Ways Google AdWords can Increase Small Business Profits by yours truly