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  1. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Facts and Trends about Contextual Advertising - Search Engine Journal How To Calculate The Cost Per Fan On Facebook Ad Campaigns - All Facebook Yahoo Finance, the most-viewed financial news sites, adds Bloomberg.com content to its portfolio.

  2. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Using advertiser-selected keywords, Google's contextual targeting technology matches ads to web pages in its content network that are most relevant to a specific type of business. The ads direct customers to landing pages or web pages on the...

  3. SearchDay | Before You Start Link Building

    Meanwhile, semantic search engine hakia has also launched their contextual ad network, dubbed CONTEXA. Microsoft, hakia Launch Contextual Ad Networks Posted by Nathania Johnson May 21, 2009 Two new contextual ad networks are available for online...

  4. PPC Content Advertising: The Latest Tips and Best Practices

    Since then, great progress has been made in the capabilities of the search engines' offerings, and in my understanding of best practices in contextual advertising. Placement-targeted: "Google, please place my ad on all available web site pages of...

  5. SearchDay | SEO Dreams are Made of This

    Chitika Sees 200% Growth in Premium Ads for 2008 Posted by Nathania Johnson Nov 18, 2008 Contextual advertising network Chitika has announced that their Premium Ads product has seen 200% growth in 2008.

  6. SearchDay | Interpreting Keyword Reports

    Yahoo Updates Contextual Advertising Solution Posted by Nathania Johnson Oct 13, 2008 Yahoo has updated its contextual advertising solution, Content Match. The ads will be optimized for browsing on the iPhone, which enables direct Internet browsing...

  7. Google Mobile Advertising on the Content Network

    Go back and read my previous columns on contextual advertising best practices and how to create compelling non-text ads. Today, we'll pull the spotlight off search and focus on the steps necessary to create a mobile ad campaign that displays banner...

  8. Will FriendFeed Change the Face of Search?

    Really, all FriendFeed needs to do is sell contextual ads for this to happen. He says there will be a whole advertising strategy built around it, which he dubs social contextual search advertising. Finally, sites like FriendFeed and Twitter are all...

  9. Google Mobile Advertising: Start Now!

    Why stray from the focus on contextual advertising that's the cornerstone (and title) of this column? The main reason: the keywords you've chosen will direct your ads to appear on the wrong sites. Google provides some mobile site resources for...