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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. Spend time optimizing your campaigns and looking at the competition for ideas.

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any...

  3. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Jonah Stein: Dig deep and audit your SEO and PPC campaigns to find under-performing pages and fix them now. It's imperative to create an annual marketing calendar and strategy so you're ready to roll out new campaigns in a timely manner.

  4. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    To avoid a lapse in service, if you have a Google PPC rep, you can set and pause all your campaigns to the new URLs prior to launch, and instead of the ads getting disapproved, your rep can approve them manually.

  5. Social PR Tips to Get Fit for 2013 Digital Marketing

    Janel Landis Laravie Founder, Chacka Marketing, offers this social PR tip: Everyone knows that they need to incorporate special offers and promos into their paid search campaigns, but don’t forget about positive and negative PR.

  6. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    Within Google AdWords there are number tactics to exclude traffic from your GDN campaigns. Building smart, focused campaigns is just half of the success formula. For example, if you are marketing Adidas shoes and (for some reason) add a negative...